2,849 exhibitors, 476,000 visitors, 171 countries involved, 7 days entirely dedicated to innovation, sustainability and productivity in the future of work machinery.
These are the figures that describe the 20th edition of Agritechnica, the most important European trade fair dedicated to the agricultural sector, held in Hanover from 9 to 15 November 2025.
With more than 60 years of history dedicated to the sector, DIECI was among the exhibitors from 52 countries, showcasing a wide range of versatile solutions including electric telehandlers, specialized equipment and compact telehandlers.
What really made the difference, however, was the presence of the extensive network of dealers, who made themselves available to stakeholders, partners and customers in exploring the unique functionalities and innovative features of the work machines on display at the exhibition.
DIECI confirms its position as a benchmark for agricultural machinery on the German market
Beyond the excellent overall results of the trade fair, the success achieved by the Italian company can also be measured in numbers, starting from the sales concluded during the 7 days of Agritechnica 2025 with long-standing customers in the German market. Among these:
- The sale of an Apollo 26.6 to a long-standing customer, replacing an ET121, a DIECI telehandler purchased in 1995 which, after 30 years of intensive use, is now ready to retire;
- The expansion of the machine fleet of the Schulze company with an Agri Max 60.9 telehandler;
- The return to the DIECI family of a long-standing customer who chose a Mini Agri 26.6, having already experienced the functionalities of the articulated telehandler T60.
The compact telehandler Mini Agri 26.6 was the most appreciated model on the German market, attracting attention for its compact size and versatility.
As confirmed by one of the sales managers present on the DIECI stand at Agritechnica 2025:
“As at every major trade fair, demand for the compact telehandler Mini Agri 26.6 was very high, leading to several sales concluded directly during the show and numerous ongoing projects. Its compact size and wide range of attachments make this machine particularly attractive and one of the most requested models on the market.”
Agri Max Power X2 60.9, the highest-performing model in the range, made a strong impression in a new configuration dedicated to the emergency sector, with a special set-up designed for German fire brigades.
By presenting this important innovation, DIECI highlighted the broad versatility of its telehandlers, which can be adapted to different working environments while consistently making a lasting impact.
For the Italian company, this was an excellent opportunity to strengthen its position in other areas of the German market, beyond agriculture, capturing a steadily growing trend, as one of the sales managers on the stand explains:
“[…]the number of fire fighters and emergency professionals in Germany is very high. The trade fair was the ideal opportunity to present DIECI’s most high-performance telehandler in a configuration different from the agricultural setting for which it was originally designed.”
Here too, the strong interest generated has already translated into numerous ongoing projects, which will be closely followed by the German sales network with the aim of bringing all the efficiency, innovation and performance of DIECI to the emergency and rescue sector.
The market for electric telehandlers: between sustainability and incentives
DIECI electric telehandlers also gained significant visibility within the German market, supported by a government approach that is increasingly favourable to the green transformation of the agricultural sector.
It therefore comes as no surprise that the most appreciated and best-selling model during the 7 days of the trade fair was Mini Agri-e 26.6, the electric version of the acclaimed mini telehandler, the undisputed leader of the DIECI range in Germany.
By taking advantage of government incentives, such as potentially high depreciation (75% in the first year) and subsidies of up to 40%, German farms can double the benefits offered by DIECI electric technologies, gaining significant operational and tax advantages.
DIECI and Agritechnica: the perfect match between demand and supply for the future of the European agricultural sector
The figures recorded confirm Agritechnica as the most important European trade fair dedicated to the agricultural sector. At the same time, the significant entry fees and the increasing number of national events have led the trade fair to become an increasingly representative platform for the German market and neighbouring countries.
Despite these two new constraints, DIECI’s presence at the exhibition represented an important opportunity for dialogue and engagement with some of the company’s longest-standing customers, and for strengthening human relationships.
The presence of DIECI dealers underlined the shared vision and values at the heart of their business relationships, making German dealers the true representatives of the Italian company in the country.
Thanks to the expertise and professionalism of the sales teams on site, who handled the high inflow of customers and prospects in an exemplary way, DIECI was able to present its telehandlers in depth, without overlooking key details, visionary innovations and unique functionalities.
In this way, the company succeeded in effectively communicating one of its strongest differentiators factors: the versatility, quality and ability of its telehandlers to meet the varied operational needs of different sectors.
The strong focus on the products and the numerous enquiries received demonstrate a steadily growing interest and confirm the effectiveness of the work carried out on the market, from the development of the network through to after-sales support.
The company is now looking ahead to 2026 with the clear objective of further strengthening the DIECI brand and its positioning in the German and European markets.