LAMMA Show confirms its status as one of the most important events for the agricultural machinery sector in the United Kingdom. This represents a benchmark event for farmers, contractors and operators seeking innovative, reliable and productivity‑driven solutions. The exhibition is a strategic meeting point between manufacturers and the market, where technology, sustainability and operational efficiency are at the heart of discussions.
Within this framework, DIECI attended the Birmingham trade fair as a major player in agricultural telehandlers, underlining its ongoing commitment to the UK market.
DIECI Srl: Italian excellence in telehandlers
Founded in Italy and backed by a long industrial tradition, DIECI Srl is now one of the world’s leading manufacturers of telehandlers. The company designs and manufactures all its vehicles in‑house, maintaining complete control over quality, innovation and reliability.
DIECI’s market positioning is built on:
- Specialisation in the telehandler segment.
- The development of solutions dedicated to agriculture, construction and industry.
- A strong focus on technological innovation ensures versatility, manoeuvrability and outstanding performance.
With its broad, modular line‑up, DIECI can meet the needs of agricultural and construction businesses of all sizes, from routine daily tasks to the most demanding applications.
DIECI Telehandlers Ltd: a strategic presence in the UK market
DIECI Telehandlers Ltd is the Group’s UK subsidiary for the Telehandler market in the United Kingdom.
Its direct presence in the country enables DIECI to gain an in‑depth understanding of the specific needs of UK businesses and to offer targeted solutions, designed for typical British operating conditions and supported by a structured dealer network.
Following a major reorganisation launched at the start of 2024 with the appointment of the new Managing Director, Henry Nash, DIECI Telehandlers Ltd is steadily pursuing its growth and positioning in the United Kingdom, one of the key markets for the telehandler sector.
The UK subsidiary focuses its activities primarily on the agricultural sector, which accounts for around 60% of sales. The UK market as a whole is experiencing significant growth, making it a key area of operation for the Italian brand.
DIECI Telehandlers Ltd supports UK customers not only with high‑performance products, but also with service, technical assistance and after‑sales support, all of which are crucial in an increasingly competitive market.
To stay up to date with activities, events and news for the UK market, follow the official social media channels:
- Facebook DIECI UK: https://www.facebook.com/DieciUK
- Instagram DIECI UK: https://www.instagram.com/dieci_uk/
- LinkedIn Dieci Telehandlers Ltd: https://www.linkedin.com/company/dieci-telehandlers-ltd
LAMMA Show: listening to the market and offering a complete range for British agriculture
For DIECI, LAMMA is an opportunity for direct dialogue with British farms and with operators who work every day in sheds, yards, depots, and fields.
The goal in this market is to offer a complete range of telehandlers for agriculture, capable of meeting a wide variety of needs: from everyday operations to the most demanding applications, with particular focus on versatility and performance.
The vehicles on display: agricultural telehandlers designed for the UK market
Mini Agri-e 26.6: the electric telehandler takes centre stage at LAMMA Show
Among the models that attracted the most interest was Mini Agri-e 26.6: the first DIECI Full Electric telehandler to be exhibited in the United Kingdom. The vehicle attracted the attention of many operators thanks to its ability to meet new sustainability requirements without compromising efficiency or operability.
A zero-emission solution, particularly valued for use in enclosed environments or in situations where noise and exhaust emissions are an operational constraint.
The main advantages highlighted by operators during the trade fair included:
- Zero-emission operation, in line with the new demands of the agricultural sector and the needs of increasingly advanced businesses.
- Noise reduction, for greater operator comfort and better coexistence with livestock and working environments.
- Agility and compact dimensions, ideal for confined spaces and frequent manoeuvring.
- Reduction in operating costs, thanks to an approach focused on energy efficiency.
Agri Farmer 34.7: a proven solution for the typical needs of UK agriculture
Agri Farmer 34.7 has reaffirmed its status as one of the benchmark models for the UK market, earning strong appreciation from farms thanks to its versatility and reliability. It is a vehicle designed for the most common needs of UK agriculture: handling bales and pallets, loading and unloading, managing bulk materials, as well as feeding and internal logistics.
Most valued aspects:
- Versatile vehicle, suitable for both seasonal operations and continuous use.
- Reliable performance and ease of handling, ideal in agricultural settings where speed and precision are essential.
- An excellent balance between size and operating capacity, allowing efficient work both in the yard and in the field.
Agri Pivot T60 and T70: flexibility and productivity, a telehandler for large‑scale operations
There is also a strong interest in the Agri Pivot range. This was developed to offer an effective combination of the agility typical of wheel loaders and the lifting heights of telehandlers. The Agri Pivot T60 and T70 models have attracted the interest of farms looking for highly productive, multi-purpose vehicles.
Key advantages highlighted at LAMMA Show:
- High manoeuvrability, ideal for complex farm layouts and tight access points.
- 360° visibility and precise load control, ensuring safe and accurate operation.
- Strong support for productivity in tasks where speed and efficiency are crucial.
In particular, the Agri Pivot T70 stood out as the ideal solution for large, structured farming businesses handling heavy loads and working at an intense pace, where robustness, continuous operation and high performance are essential on demanding duty cycles.
Top sellers for UK agriculture: Agri Farmer and Mini Agri telehandlers, a firmly established choice
The feedback received at LAMMA confirmed Agri Farmer and Mini Agri – now also available in a full‑electric version as the Mini Agri‑e – as some of the most popular models on the UK agricultural market.
Their success is driven by their ability to address the key operational priorities of UK farms: versatility, agility and performance.
These solutions are designed to adapt to a wide variety of applications, cutting manoeuvring times, improving work organisation and increasing efficiency in daily tasks, thereby boosting the overall productivity of farming businesses in the UK market.
Dieci: Telehandlers for the agricultural sector
DIECI solutions for agriculture are built on extensive in‑field experience, illustrated through projects, real‑world applications and case histories featured in the dedicated Agriculture section of this magazine.