A 30-year partnership that has transformed the construction vehicle market in Chile, and is ready to write a new chapter in its history! Since 1994, Salfa Maquinaria has been DIECI’s dealer for the Chilean market, thanks to a partnership built on trust, synergy and a shared vision, which has enabled the Italian company to secure 12% of the domestic market.To mark this anniversary, the dealer honoured the Italian company with a celebratory event and a clear statement of intent: to reach a 20% share of the Chilean market by 2028.
Salfa and DIECI: shared values and attention to detail since 1994
Salfa is the leading company on the Chilean heavy-duty vehicle market. With a history spanning nearly 90 years, it stands out for its widespread presence across the country, importing innovative heavy-duty vehicles and offering a nationally certified after-sales service.
For over 30 years, a passion for Italy has led to the establishment of a strong business partnership with DIECI, a leading Italian manufacturer of heavy-duty vehicles and telehandlers.
While the collaboration initially focused primarily on self-propelled truck mixers, the changes that the market and the vehicles are undergoing today, along with new safety, efficiency and sustainability requirements, have led to significant new opportunities.
Fixed telehandlers, rotating telehandlers, compact solutions and electric models have thus become a viable alternative in construction sites, mines, reclamation sites and beyond, making DIECI and Salfa two leading names in the material handling sector.
As Ignacio Muñoz, Construction Vehicle Product Engineer at Salfa, explains:
“In its first 15 years in our country, Dieci mainly focused on the sale of self-propelled truck mixers, equipment that enabled us to supply concrete to remote areas and for specialised projects. Since 2010, we have expanded our range to include telehandlers; today, looking to the future, the goal is to acquire a 20% market share by 2028.”
The two companies, which have always shared a common vision of growth, customer focus and strong local roots, have enjoyed three decades of success together, and now aim to further expand their market share, bringing the innovation of DIECI telehandlers – and beyond – to leading Chilean companies throughout the sector.
The DIECI product range for the material handling vehicle market in Chile
The distribution of DIECI vehicles within the Chilean market is based on market analysis and feedback, with the aim of guaranteeing quality, reliability and excellence for all client companies.
For this reason, the DIECI range of vehicles for the mining and construction sectors offers outstanding solutions, with features and performance rarely found in other comparable machines present on the market, including:a wide range of truck mixers, for which Dieci is the national market leader;
- the fastest self-propelled truck mixer;
- a wide range of telehandlers in stock;
- the Icarus fixed telehandler, one of the best-selling products on the market;
- Samson telehandlers, in high demand in the mining sector thanks to their high lifting capacity and front stabilisers, which ensure stability even on rough or uneven terrain.
- the Dieci Icarus 60.18 GD, the tallest telehandler available in Chile.
The company also guarantees nationwide coverage, spare parts and specialised technicians throughout Chile via the Salfa network.
Why the Chilean mining industry chooses DIECI
Adaptability, safety and versatility are the key words that have driven the success of DIECI’s construction machinery and vehicles within the Chilean mining market, one of the country’s principal economic hubs, accounting for over 11% of national GDP and 55% of total exports.
The sector’s importance has driven demand for heavy-duty vehicles, highlighting the need for increasingly high-performance solutions that can also guarantee comfort and safety.
This need has been met with great care and professionalism by Salfa, which has responded by offering an innovative fleet of vehicles and excellent after-sales services. With versatile, robust and high-performance solutions, capable of operating efficiently even in atypical environments, on difficult terrain and in confined spaces, Dieci has succeeded in meeting the market’s needs.
In particular, the ability of Dieci telehandlers to:
- adapt to different environments and applications;
- optimise resources;
- and ensure versatility through customisable attachments;
has encouraged the widespread adoption of telehandlers throughout the Chilean mining sector, helping to establish new operational standards.
Dieci-Salfa: vision and future prospects in the Chilean market
Under Salfa’s leadership, Dieci’s growth in the Chilean market continues, with new objectives in sight: to increase telehandler sales, to expand their applications in the agricultural and industrial sectors, and to consolidate their presence among mining and rental companies.
In recent months, new products have been introduced, such as:
- the 26.6 electric telehandlers, available on request;
- the “Special Edition” Mini Agri 26.6 models in red;
- the “Special Edition” L4700 truck mixer in red.
Thank you, Salfa, for these 30 years together.
For Dieci, the Chilean market represents a key strategic hub. Salfa is Dieci’s leading global importer, and we’re delighted to continue working together to achieve new milestones, always setting our sights even higher.
Success stories of DIECI telehandlers in the Chilean market
Pegasus 40.16 used by a Talca-based company for the construction of a residential area.
Thanks to the use of the Dieci telehandler, the company has enhanced its efficiency and productivity while ensuring high levels of comfort for operators. The radio control function is particularly valuable in this context, as it allows operations to be carried out from the ground with maximum visibility.